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ข้อมูลบรรณานุกรม  #39040    

ความนิยม
ประเภทวัสดุ หนังสือ
ISBN978-1-3501-4881-9
Dewey Call #658.57 B561D 2019
ผู้แต่งBest, Kathryn.
ชื่อเรื่องDesign Management : Managing design strategy, process and implementation
ครั้งที่พิมพ์2nd Ed.
พิมพลักษณ์London : Bloomsbury Visual Art, 2019
ลักษณะทางกายภาพ215 p. : ill. Colour. ; 30 cm.
หัวเรื่องDesign Management
สรุปDesign plays a key role in shaping the world and generating new products, systems and services. Managing design can be a strategic leadership role promoting and demonstrating the positive impact that design can contribute to an organization at many different levels. Combining both theory and practice in an accessible overview of the subject, Design Management introduces you to design's role in business and the broader context, as well as to the importance of design as a way of creating value in any organization. With examples from a wide range of fields from architecture and interiors, to brand agencies, to product and retail design plus interviews with managers of design from around the world, Design Management is a guide for students of design, design management, marketing, media communications and business studies, and for anyone involved in the management of design and creativity. This book will lead you through the key knowledge, practice and skills areas of design management, focussing on strategy, process and implementation techniques. The second edition features new key skills exercises and new interviews with international design leaders and managers who offer advice and insights into the effective leadership and management of design.
ISBN978-1-3501-4881-9
Dewey Call #658.57 B561D 2019
ผู้แต่งBest, Kathryn.
ชื่อเรื่องDesign Management : Managing design strategy, process and implementation
ครั้งที่พิมพ์2nd Ed.
พิมพลักษณ์London : Bloomsbury Visual Art, 2019
ลักษณะทางกายภาพ215 p. : ill. Colour. ; 30 cm.
หัวเรื่องDesign Management
สรุปDesign plays a key role in shaping the world and generating new products, systems and services. Managing design can be a strategic leadership role promoting and demonstrating the positive impact that design can contribute to an organization at many different levels. Combining both theory and practice in an accessible overview of the subject, Design Management introduces you to design's role in business and the broader context, as well as to the importance of design as a way of creating value in any organization. With examples from a wide range of fields from architecture and interiors, to brand agencies, to product and retail design plus interviews with managers of design from around the world, Design Management is a guide for students of design, design management, marketing, media communications and business studies, and for anyone involved in the management of design and creativity. This book will lead you through the key knowledge, practice and skills areas of design management, focussing on strategy, process and implementation techniques. The second edition features new key skills exercises and new interviews with international design leaders and managers who offer advice and insights into the effective leadership and management of design.
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020__‡a978-1-3501-4881-9 ‡c1782 Bath
08204‡a658.57 ‡bB561D 2019
1001_‡aBest, Kathryn.
24510‡aDesign Management :‡bManaging design strategy, process and implementation
250__‡a2nd Ed.
260__‡aLondon :‡bBloomsbury Visual Art,‡c2019
300__‡a215 p. :‡bill. Colour. ;‡c30 cm.
520__‡aDesign plays a key role in shaping the world and generating new products, systems and services. Managing design can be a strategic leadership role promoting and demonstrating the positive impact that design can contribute to an organization at many different levels. Combining both theory and practice in an accessible overview of the subject, Design Management introduces you to design's role in business and the broader context, as well as to the importance of design as a way of creating value in any organization. With examples from a wide range of fields from architecture and interiors, to brand agencies, to product and retail design plus interviews with managers of design from around the world, Design Management is a guide for students of design, design management, marketing, media communications and business studies, and for anyone involved in the management of design and creativity. This book will lead you through the key knowledge, practice and skills areas of design management, focussing on strategy, process and implementation techniques. The second edition features new key skills exercises and new interviews with international design leaders and managers who offer advice and insights into the effective leadership and management of design.
650_7‡aDesign Management
850__‡aKRIRK
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